The visual identity for the Aryabhatta Research Institute of Observational Sciences (ARIES) comprises a graceful and unique symbol. ARIES famed visual identity is inspired by the legacy of the institute, which goes back to more than seven decades in the city of Nainital, which is a Himalayan resort town in the Kumaon region of India’s Uttarakhand state. Likewise, the visual identity of ARIES also depicts the fusion of rich cultural traditions and heritage with research, development in the field of Astronomy & Astrophysics and Atmospheric sciences. Depicting colorful unique Kumouni tradition, rooted deep in the city’s long history and in all ritual ceremonies women wear pichora a piece of muslin cloth, traditionally handmade and dyed with vegetable colors mainly saffron. Afterwards, these cloths are printed with the help of a coin wrapped in a cloth forming a composite are decorated with the Sun in the center as a design style.

The identity of ARIES is a construction acumen fused with the aesthetic of cultural traditions and the geometry and scale of Astronomy & Astrophysics and Atmospheric sciences, which one can visualize in the identity and its hidden exquisite circle. The identity is reachable, expressing involvement of young generation, those who nurtures uniqueness and enable to transform ambitions into accomplishments. The specific shade of orange or saffron in the logo represent values of our tradition, combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and inspiration. On the other hand, the brand color Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth, and also represents knowledge, power, integrity, and seriousness. The  cool and warm colors being the synthesis balance of our organization.

The two solid circles in the name and the patterns so derived have been simplified to be in tune with the core ethics of the ARIES brand vision, mission, and values. The identity for ARIES presents an integration of all three values of Education, Research and Development, and also as an abstract representation of the Naina of Nainital, the eye, and it also represents the Sun and the Earth connections (space-weather) as well as the Earth and the Moon, which are orbiting or moving. The Celestial spheres the orbiting movements are captured as a smile like a curve in the color orange, and the two solid circles are also a representation of the primary mirrors of the telescope. The space between the letter A and R represents the observatory and letter R and the letter I both are an abstract delineation of a human bending and looking through the telescope and exploring the Universe.